Building a strategic commercial partnership between a global media company and a Middle East country
Overview
A parter at BOMP has led to a multi-year agreement of hundreds millions of dollars between a global multimedia conglomerate and the tourist office of a country in the Middle East to organize exclusive global events to promote in the country.
The tourist office of the Middle East country met his objective to position the country as a global destination to attract millions of tourists during the year offering a wider portfolio of global events including Music, gaming, social media and kids’ events.
The global media group has increased his line of revenue of events by hundreds of millions of dollars organizing several events of his flagship global brands and IPs including Music, gaming, social media and kids events and promoting them in his media platforms internationally.
This case study shows Blue Ocean Media Partners ability to create strategic partnerships and our capacity of connecting our clients leveraging on a unique network of global key players.