Best in class bundle strategy between two media giants
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Best in class bundle strategy between two media giants

Overview

At Blue Ocean Media Partners, we drive transformative strategies that reshape the media industry.

One such success story is a strategic partnership for first time in the streaming world, between the biggest European DTH player and a global SVOD streaming platform.

This partnership, revolutionised the viewing experience for millions of customers across Europe. This unique, innovative and transformative business model has maximised synergies and value creation for both partners while building a long term sustainable financial model, creating the blueprint of the bundled strategy in streaming that all players are now replicating.

The highlight of this multi-year, Billions dollars agreement was the launch of a global streaming platform bundled with the over the top service of the DTH operator. This bundle added over 10,000 hours of compelling content to the DTH platform subscribers and over 10 million B2B subs to the global streaming B2C subscription base increasing significantly the life time value of the global streaming player, improving all financial KPI´s.

This is a great example of the Blue Ocean Media Partners pillars: Innovation, Transformation, thinking out of the box and Partnerships.